Onepiece Hack the Price

Onepiece

Onepiece push the boundaries not only with their fashion trends but also their online marketing. The onesie pioneers wanted a cool campaign that gave back to their customers. A campaign was concieved to drive down the price of a Onepiece jumpsuit using Twitter and Facebook. For every user that shared the campaign the price of a Onepiece jumpsuit was reduced, the more people that shared the lower the price went. At the end of the campaign everyone that had taken part was sent a voucher to redeem online. The price started at $99 and every share was worth $0.01, with over 10,000 shares the price was reduced to $40. The campaign reached over 3.8 million people, ecommerce traffic was up 26% and store sales up 135% over the course of the campaign

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