Samsung came to us at Harkable to promote their entertainment content to a pan-European smartphone and tablet audience throughout the festive season. As part of the project I built an Android application that gave users a digital gift everyday throughout December.

The app was launched in seven different languages and promoted with a significant media spend. The app was built using HTML and JavaScript and compiled with trigger.io. An admin dashboard was built with PHP enabling Samsung to schedule the digital gifts across the different countries as well as monitor app stats. Mobile notifications were also built, sending users a reminder to check the app every day. The campaign was a success and saw over 80,000 installs with 1 million gifts downloaded.